Gaviota and Iberostar launch new hotel management model in Cuba
Gaviota and Iberostar launch new hotel management model in Cuba The Gaviota Tourism Group S.A. and Iberostar Cuba Hotels & Resorts signed an agreement promoting a new hotel management model in Cuba. The new contractual framework grants Iberostar Cuba Hotels & Resorts the lease of the Iberostar Origin Laguna Azul hotel, located in the resort of Varadero. According to a press release, the contract was signed by the President of the Gaviota Tourism Group, Carlos Latuff, and the representative of Iberostar Cuba Hotels & Resorts, Alejandro Barrios, at the Iberostar Grand Packard hotel. This new business model aims to boost the hotel's repositioning locally and internationally, aligning it with the quality and excellence of the Iberostar Cuba brand and strengthening its competitiveness. The initiative involves a comprehensive transformation of strategic areas, including asset renovation, the incorporation of cutting-edge technology, sales channel optimization, operational strengthening, financial modernization, the development of a robust [...]












