Dominica champions sustainable tourism at Caribbean Travel Marketplace in Antigua
Dominica champions sustainable tourism at Caribbean Travel Marketplace in Antigua Dominica is taking a bold step toward solidifying its reputation as the “Nature Island of the Caribbean” by spotlighting its sustainable tourism strategy at the 43rd Caribbean Travel Marketplace, currently being held in Antigua and Barbuda from May 18 to 22, 2025. The event, organized by the Caribbean Hotel and Tourism Association (CHTA), is the region’s most prominent gathering of tourism industry stakeholders. The Discover Dominica Authority (DDA) is spearheading the island’s representation at the event, with a delegation led by Marva Williams, CEO and Director of Tourism. Joining her are senior marketing and communications officials, alongside representatives from Zapwater Public Relations, which oversees Dominica’s North American public relations efforts. Positioning Dominica as a Sustainable and Experiential Destination According to the DDA, the country’s participation is part of a broader strategic initiative to promote Dominica’s strengths in eco-tourism, adventure travel, wellness retreats, and cultural heritage. The lush Caribbean island has long differentiated itself through [...]