Cuba Tourist Board addresses Canadian travelers’ concerns and reiterates tourism stability Tourism remains a national priority, with all resort operations functioning normally and securely for the 2025/2026 winter season, the Cuba Tourist Board in Toronto assured, responding to concerns about recent measures adopted on the island to maximize energy efficiency. In keeping with its commitment to offering the pristine beaches, warm climate, and first-class hospitality that Canadians have relied on for decades, the Ministry of Tourism “took proactive measures throughout the fall to ensure a seamless winter peak season. Supplies of fuel, food, and essential goods were secured well in advance through strategic reserves and the approval of new importing companies,” it stated. The innovative marketing alliances forged with wholesalers and the ways in which the private sector has strengthened the supply chain were also highlighted. To guarantee an uninterrupted guest experience, Cuba’s hotel infrastructure maintains complete energy autonomy. All major [...]

UN Tourism: the International Year of Sustainable and Resilient Tourism 2027 UN Tourism is leading the shift from dialogue to delivery as it begins preparations for the International Year of Sustainable and Resilient Tourism in 2027. The United Nations General Assembly mandated UN Tourism with the implementation of the International Year. Now, with its launch of its new Road Map, the Organization has taken another step towards delivering on its responsibility. The Road Map is the product of a collaborative process, and was warmly welcomed by UN Tourism's Committee on Tourism and Sustainability (CTS). UN Tourism Secretary-General Shaikha Al Nuwais says: "Sustainability and resilience are not end goals, they are a continuous process. The International Year of Sustainable and Resilient Tourism 2027 will allow UN Tourism, as the leading international tourism organization, to support our Member States in positioning tourism as a truly transformative sector within the post-2030 agenda." The International [...]

Havana Club relaunches its Selección de Maestros with a new image A collaboration by Rachell Cowan Canino/ Photos: Havana Club social media Havana Club unveiled the new look of its iconic Selección de Maestros rum this Friday, a redesign that refreshes the bottle of this flagship product of the brand on its 15th anniversary. The launch took place at the recently inaugurated Casa del Ron Havana Club in Old Havana, at an event led by the President of Havana Club International S.A. (HCI), Michael Merolli, before a group of specialized journalists. Accompanying Merolli at the presentation were Asbel Morales, director for national sales of the product, and the five Masters of Cuban rum, responsible for the creation and quality control of these spirits. The event reaffirms Havana Club's commitment to the tradition, innovation, and excellence that characterize Cuban rum heritage. New look, same essence Experts explained that the new presentation maintains [...]

Cubanacan presents the third edition of "Motivos Cubanacan” at FITUR 2026 Collaboration by Rachell Cowan Canino Speaking at the International Tourism Fair (FITUR) 2026, which brings together more than 10,000 companies from 161 countries, Yaima Suárez, vice president of the Cubanacan hotel chain, announced the third edition of the "Motivos Cubanacan” event. This exclusive familiarization trip will explore eastern Cuba, including Santa Lucía Beach, and culminate in Varadero, offering international tour operators a complete immersion in the island's diverse tourism offers. With a 38-year history that will soon reach four decades, Cubanacan consolidates its leadership with an offering of over 17,000 rooms in strategic destinations throughout the archipelago. The company, which has grown alongside the development of the Cuban tourism sector, is taking advantage of its participation in the world's largest tourism event—where Mexico is the Partner Country—to strengthen its position and forge new alliances. Although approximately 70% of its hotel [...]

“In Cuba, you feel like you’re with family”: The story of James Tafur, who found his second home on the island Collaboration by Rachell Cowan Canino / Photos: Courtesy of James Tafur With 32 years of experience in the tourism sector and dozens of destinations visited, Peruvian tour operator James Tafur doesn’t hesitate to state: “If I had to choose, I’d choose Cuba. It’s the most beautiful place I could ever set foot on.” At FITUR 2026, Tafur shared his experience as a guest at the first two editions of the “Motivos Cubanacan” event, describing a connection that transcends the professional and is rooted in the human quality. “Thanks to Cubanacan Hotels, I’ve had the honor of participating… from the first edition to the second, and surely the third,” Tafur explained excitedly. For him, the unique aspect of the Cuban experience doesn’t lie in the tangible. “Everyone sells the same bed, [...]