ITB Berlin 2026: 60 years making a mark on tourism while looking to the future
60 years making a mark on tourism while looking to the future The 2026 edition of ITB Berlin promises to be one of the most outstanding in the history of this global travel trade fair, distinguished by its many new features and focus on the future of tourism. Regarding regional participation, the Middle East and North Africa will continue to be key players, with countries such as the United Arab Emirates, Saudi Arabia, Qatar, Oman, Jordan and Egypt—which will have its own large pavilion—aiming to strengthen their international presence. Air connectivity will also be reinforced, facilitating access and enhancing the attractiveness of this region. Asia-Pacific will be one of the growth drivers, with Thailand as the largest exhibitor, along with Malaysia, Japan, China, South Korea, Indonesia and Vietnam. Australia, New Zealand, India and Pacific island destinations will also have a significant presence, reflecting the recovery and expansion of these markets [...]












