Brazil Tourism Campaign Focuses on Afro Centric Regions Near Ilê Aiyê temple in Salvador Brazil © Brian Major The Brazilian Tourist Board (Embratur) is focusing on the country’s African heritage its latest consumer promotion, which features videos and ads highlighting Brazilian “Afro-tourism destinations” including Fernando de Noronha, Salvador, Recife and the Amazon region. The videos and ads will premiere this month via a pact between Embratur and the Brazilian Micro and Small Business Support Service (Sebrae). They follow a traveler as she experiences a journey through the Afro-centric Brazilian regions. Utilizing the theme “It's spectacular. It's for you," the campaign is designed to reinforce “the positioning of promoting the diversity, sustainability, and Afro-tourism of destinations in Brazil,” said Embratur officials in a statement. “Brazil has the ideal destination for every type of tourist,” said Marcelo Freixo, Embratur’s president. “With its rich culture, African heritage, sun-kissed beaches, the world's largest biodiversity [...]

Cuba to host 69th Meeting of UN Tourism Regional Commission for the Americas in April By Daily Pérez Guillén Cuba will host the 69th Meeting of UN Tourism Regional Commission for the Americas (CAM) and the Seminar: Empowering Touristic Development through Innovation in Community-based Tourism, running April 29-30, 2024 in Varadero, as confirmed by Cuban Minister of Tourism, Juan Carlos García Granda, on his X account. In Madrid, TTC spoke with Gustavo Santos, Regional Director for the Americas of the World Tourism Organization, who noted that this is “A wonderful opportunity for the 27 countries of the area to meet on this beautiful island to reflect on the development of tourism in the region.” According to the UN Tourism representative, Latin America is the planet’s sustainability reserve and undoubtedly a promising territory for world tourism. “In Cuba, we are going to ratify what sustainable, inclusive and resilient tourism means, he added. [...]