Brazil Tourism Campaign Focuses on Afro Centric Regions

Brazil Tourism Campaign Focuses on Afro Centric Regions

The Brazilian Tourist Board (Embratur) is focusing on the country’s African heritage its latest consumer promotion, which features videos and ads highlighting Brazilian “Afro-tourism destinations” including Fernando de Noronha, Salvador, Recife and the Amazon region.

The videos and ads will premiere this month via a pact between Embratur and the Brazilian Micro and Small Business Support Service (Sebrae). They follow a traveler as she experiences a journey through the Afro-centric Brazilian regions.

Utilizing the theme “It's spectacular. It's for you," the campaign is designed to reinforce “the positioning of promoting the diversity, sustainability, and Afro-tourism of destinations in Brazil,” said Embratur officials in a statement.

“Brazil has the ideal destination for every type of tourist,” said Marcelo Freixo, Embratur’s president. “With its rich culture, African heritage, sun-kissed beaches, the world's largest biodiversity with six biomes and unique cuisine, our nation offers travelers a diverse and unforgettable experience.”

The United States market is Brazil's second-largest source of international tourists, with 668,400 visitors in 2023, and increase of more than 50 percent over 2022.

American visitors have a variety air links to Brazilian regions, including LATAM Airlines’ recently added thrice-weekly flights between Los Angeles and São Paulo and the expansion of Delta Airlines’ flights between Atlanta and Rio de Janeiro to year-round status.

American Airlines recently committed to an increase to thrice-daily flights between Miami and São Paulo and Rio de Janeiro, and has added a seasonal service between Dallas and Rio de Janeiro.

Source: MSN.com