ITB Berlin: Inspiration for a sustainable tourism industry

ITB Berlin, the World’s Leading Travel Trade Show, actively campaigns for social equality and ecological responsibility in tourism. From 5 to 7 March, ITB Berlin provides a comprehensive platform and inspiration for promoting a dialogue between actors in the tourism value chain on a more diverse and inclusive industry.

The Responsible Tourism segment in Hall 4.1 has established itself as an international forum for sustainable tourism. In addition to exhibitors such as Atmosfair and My Climate, the international Adventure Travel Trade Association (ATTA), Forum Anders Reisen and Studienkreis für Tourismus und Entwicklung, along with co-exhibitors including Futouris and Fernweh fair Travel are also taking part. The ITB Sustainability Lounge powered by Mascontour is a new feature at the event, where the community can meet to discuss new sustainability trends, concepts and solutions.

Trendsetting events on the ITB Lighthouse Stage and at the ITB Berlin Convention

A wide range of events offering inspiration for a more sustainable industry awaits visitors to the ITB Lighthouse Stage in Hall 4.1. On Tuesday, 5 March at 2 p.m., ITB will host the 19th Green Business Forum for Tourism Professionals, where exhibitors in Hall 4.1 and distinguished international experts from every tourism market, business and science will discuss sustainable tourism standards.

The ITB Berlin Convention 2024 features science and tech expertise as well as input from policymakers and NGOs on how to promote social equality and ecologically responsible tourism. On Tuesday, 5 March, on the Green Stage (Hall 3.1), the Diversity & Inclusion Track will discuss how to make the travel industry more diverse and inclusive. At numerous sessions, high-profile speakers from industry heavyweights such as Hyatt, Microsoft and Forbes Travel Guide as well as NGOs such as Brot für die Welt will talk about challenges and success stories.

On Wednesday, 6 March at the Destination Track on the Blue Stage (Hall 7.1), leading experts will discuss innovative practices and strategies for helping destinations prepare for social and ecological challenges and tough geopolitical situations.

On Thursday, 7 March on the Orange Stage (Hall 7.1a) at the Responsible Tourism Track, experts will discuss how the industry can contribute globally to climate action, greater sustainability and social equality. The Federal Ministry for Economic Cooperation and Development is also taking part. Speakers include Amanda Ho (co-founder and CEO, Regenerative Travel), Dr Bruno Oberle (president, World Resources Forum Association and former director general of the International Union for Conservation of Nature (IUCN)), Aurélie Sandler (co-CEO, Evaneos), and Graeme Jackson (head of Strategic Partnerships, The Travel Foundation).

Source: Travel 2 latam