Quintana Roo rakes in over $20 billion from tourism in 2024

Photo: Michelle_Raponi/ Pixabay
Quintana Roo wrapped up 2024 with a historic record, pulling in over $20 billion from tourism. This cements its status as the national leader in economic impact from this sector, all thanks to private promotion, since the 4T government axed tourism promotion.
According to Governor Mara Lezama, the state also welcomed 21 million tourists and over 32 million passengers, numbers that highlight the state’s steady growth in tourism.
With infrastructure boasting over 135,000 hotel rooms, the state not only maintains its leadership but also aims for sustainable development and shared prosperity, which the state executive seeks to promote as a pillar of growth, according to the governor.
Cruise tourism had a significant impact on the region’s economic performance. Cozumel emerged as the most visited destination both nationally and internationally, hitting a record 4.6 million cruise passengers during the year. This record marks a 13% increase compared to 2023, when the figure was just over 4 million passengers.
According to the Integral Port Administration of Quintana Roo, Cozumel port received 1,281 cruises in 2024, a 10.8% growth compared to the 1,156 recorded the previous year.
The success story behind this lies in the tourism promotion strategies implemented by entrepreneurs and the influx of new investments in hotel and real estate infrastructure. These initiatives have boosted the state’s competitiveness in a constantly evolving global market, highlighting the importance of a vision oriented towards sustainable growth.
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The recovery post-pandemic has been a key factor in Quintana Roo’s tourism performance. Through international campaigns and the reactivation of air routes, the state has not only recovered but surpassed pre-crisis activity levels, setting a new standard for Mexico’s tourist destinations.
In 2025, Quintana Roo aims to maintain this positive trend by strengthening its promotional campaigns and incorporating more investment projects.
This approach will not only bolster its position as a leader in national tourism but also ensure development that benefits both tourists and local communities.
With over $20 billion in tourism revenue in 2024, Quintana Roo shines as a success story in the industry, proving that a focus on sustainability and strategic investment can be the secret sauce for holistic growth.
Source: Soy Nómada

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