Photo: ©Maksym Yemelyanov/123rf

World tourism has probably not had as many challenges as in the last three years. But the antidotes to those challenges have not been far behind.

These days the World Tourism Forum Institute, an expert in antidotes, joins efforts with government agencies to finalize another of these tools.

The new defense weapon is called GTF EARTH. This universal online platform will launch exactly on March 30, 2023.

The fundamental “task” of the unprecedented virtual entity would be to achieve sustainable development models for emerging travel markets, as well as design strategies to ensure the growth of tourism.

Experts describe GTF EARTH as “an online summit” under the motto “Travel, Protect, Respect”.

The motto clearly describes the objectives and has defined that it intends to achieve “a greener planet earth through greener tourism” worldwide.

Everything will launch in March 2023, the World Tourism Organization promises.

Taleb Rifai, Secretary General of the UNWTO Institute explained that, of course, tourism is crucial to many world economies.

Such a virtual network is expected to have a significant impact on the environment and local communities.

The enemy to defeat in this case is unsustainable tourism practices.

A weighty warning in this regard is that “unsustainability” must end because it can lead to “overexploitation” of resources, pollution and irreversible damage to natural and cultural heritage.

They are all truly big disasters.

GTF Earth, as a summit, will focus on minimizing the environmental footprint of tourism operations.

This means applying methods for the reduction of carbon emissions and waste and the use of water free of these pollutants.

An extensive conference program calls for supporting local communities and preserving cultural heritage, using sustainable transport options such as electric vehicles, bicycles or walking, and promoting responsible wildlife tourism and the protection of endangered species. extinction

All travelers will be called to adopt respectful behaviors with the environment and make decisions in this regard.

The upcoming virtual event will convene online keynote speakers and panel discussions from industry experts.

It will also focus on showcasing sustainable tourism companies and organizations, allowing them to share their innovative ideas and practices with those who will listen.

A general definition of the GTF Earth forum is that it offers an excellent opportunity for tourism companies, organizations and individuals to “learn more about sustainable practices and how to implement them”.

A fundamental idea of the organizers of this online summit is that “people can create a more sustainable future for tourism and the planet by working together”.


  • Air-europa (pic Air Europa)

Air Europa will connect New York with Santo Domingo next July


Air-europa (pic Air Europa)

Air Europa will expand its network of destinations as part of its expansion plan started in 2022, reinforcing its summer programming with a new connection between New York and Santo Domingo.

The company, which has opted for long-haul Boeing 787 Dreamliners, as is the case in New York and Santo Domingo, affirms that it continues to increase its number of […]

ITB Berlin comes to a successful conclusion


ITB (pic Tourism New Zeland)

ITB Berlin 2023 has come to a successful end: With around 5,500 exhibitors from 161 countries, the World’s Leading Travel Trade Show maintains its position as the leading platform for the global travel industry.

The industry expects 2023 to be a record year despite economic challenges – Fully booked halls on the trade show’s return:

Personal contact crucial for tourism […]

  • IITC-2023 (pic Indigenous Tourism Assocation of Canada)

Point of View: Int´l Indigenous Tourism Conference in Manitoba

Events, Outstanding news|

Point of View-Int´l Indigenous Tourism Conference in Manitoba (pic Global News) Point of View-Int´l Indigenous Tourism Conference in Manitoba. Image: Global News

For the first time ever, Manitoba is the host of the International Indigenous Tourism Conference, where Indigenous tourism operators and associations have all gathered in Winnipeg for the event which got underway Wednesday.

“We are very excited to be here,” said Keith […]