Photo: MITM Events-Press

The 24thedition of MITM Americas, Meetings & Incentive Travel Market, the oldest B2B MICE tradeshow of the Americas & Caribbean, returns once more to Cuba. It will take place in Varadero, from the 4th to the 7th at the emblematic Hotel Meliá Varadero, first MICE hotel in Cuba, with a priviliged location and magnificent installations for events.

MITM Americas will reunite up to 50 MICE & Business Travel buyers, executives and directors of incentive agencies, corporate companies, event planners, congress organizers, international associations, luxury agencies,and tour operators with a MICE focus.

Participants will have the opportunity to reunite and experience a vast MICE international offer, as well as experience the world of possibilities that Cuba offers for events through the exclusive Networking Program.

The previous edition, held in La Habana in 2019, was a resounding success, with a total of 187 participants hailing from 27 countries, more than 3000 appointments held, and an estimated economic impact in the medium and long term of more than 200 million euros.

In the words of its participants:

Meliá Cuba, Ángela Erostarbe, “It was definitely a great event, of great consequence. I´m sure it will reflect in the growth of the segment in the coming years.”

Visit Argentina, Lucianna Sola, “It was a pleasure participating, I had the opportunity to meet high-level, excellent professionals. The work-days were intense but pleasant thanks to the networking events which were organized impeccably.”

Blau Hotels & Resorts, Lourdes González, “Excellently organized. I made really good contacts. Excellent, just excellent.”

Grupo Intermundial, Miguel Gil Pérez, “It has been very positive; the quality of the buyers is absolute. We have had the opportunity to meet with 30 companies through a dynamic pre-established appointment schedule. The format is a resounding success!”

VP Hoteles, Lidia Palacino, “The organization and quality of buyers was excellent, in fact, I´ve already recommended this event to several suppliers. I would love to include the next edition in my schedule.”

GSAR Marketing, the organizing company, is a global tourism marketing firm that forms part of the Grupo Convenco – the first “Incentive House” in Spain, established 49 years ago in 1973. Since 1997, GSAR Marketing produces its own international tradeshows, specialized in both the MICE and Cultural sectors, pioneering interactive B2B tradeshows in Europe, the Americas, and the Caribbean. As of today, GSAR Marketing has succesfully organized 56 editions in 37 cities across 18 countries.


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