Special TTC: Artificial intelligence and innovations for everyone

By Frank Martin

Software solutions and services for the tourism industry, online booking platforms for travel agencies and technological innovations related to the so-called Artificial Intelligence will be protagonists in the next Tourism Fair scheduled for Madrid, Spain, for January 2024.

The traditional FITUR TRAVEL TECHNOLOGY will run from the 24th to the 28th of the first month of the year 2024, as announced.

Other innovations will be a new presentation of so-called voice assistants with artificial intelligence. An innovation and technology consultancy, web and marketing projects, Wi-Fi developments, digitalization, price managers and innovative payment methods will also be opened.

Very specialized firms from the United States, the United Kingdom, Germany, France, Italy, the United Arab Emirates and Singapore, among others, will present new explorations aimed at increasing the technological quality of international tourism, which in 2022 and 2023 was mainly a struggle also of innovations to achieve a reopening and advancement of the branch after the pandemic that devastated the world and vacation trips, especially.

Before the end of 2023, experts from all over the world are dedicated to such searches considered essential for the present of this industry also called leisure.

FITUR sources announced to the world press that there will be “continuous innovation” dedicated to achieving the even broader expansion of the internet linked to tourism. A software in development is dedicated to encouraging small and medium-sized businesses known as SMEs to achieve greater competitiveness in the tough international market through digitalization.

Global trends in the universal tourism sector already clearly indicate that new technologies can transform so-called travel experiences.

There is no longer talk of “technological fantasies” for a new ultra-modern stage of the sector, but firm steps are being taken.

Such “fantastic” studies have taken on reality with artificial intelligence, augmented reality, the Internet of Things and other technologies with deep explorations into efficiency and so-called immersive experiences.

Soon potential tourists will be able to decide the best use of time on their real trips helped from the living rooms of their homes, in advance, by exploring the great diversity of the market in terms of visits to museums, monuments and historical attractions with interactive information.

The New Year, now within reach, already exhibits eloquent examples of artificial intelligence and so-called machine learning aimed at better planning vacation trips.

“Experiences” tourism such as musical tourism are already among the offers for next year, opening up a strong modality.

“It is an alternative that stimulates travelers’ desire to enjoy unique experiences with their favorite artists, launched on the market after also suffering from the pandemic left behind,” commented a European expert with TTC.

Transportation will be “fed” in the main destinations with innovations such as air taxis and “influencers” will jump onto the international tourism scene already specialized as travel agents.

The “liberalization” of business class fares is announced and artificial intelligence will travel with the tourist from their home to their visit objectives.