Resonance Hotels: The new jewel in the Blue Diamond Resorts portfolio

Blue Diamond Resort presents a unique and vibrant product to its clients. With the young, cheerful and active in mind, as well as those seeking peace and a quiet environment, it is promoting two new brands. At the Resonance Musique Santa María, the Canadian company presented what it has dubbed “the new jewel of the portfolio” to tour operators, representatives, travel agencies and the specialized press: Resonance Hotels.

This proposal “has arrived to transform the experience and offers guests the perfect place to live extraordinary moments in Cuba, a destination of incomparable natural beauty.” This was announced by Rafael Villanueva, Blue Diamond’s commercial director in the Caribbean country, who also noted that the chain is “the fastest expanding in the Caribbean and its vision is focused on this island, a destination full of magic and culture where every corner has been designed to leave an unforgettable impression.”

“Resonance Hotels is designed for the modern traveler looking for unique experiences that go beyond the conventional,” the chain’s representative said. “This is an adults-only, all-inclusive concept that promises to take vacations to the next level. At Resonance Hotels, guests can immerse themselves in two completely different worlds, each with its own atmosphere and energy.”

Rafael Villanueva also explained that the first pillar of this concept is Resonance Musique, a brand that offers a space full of life and vibrant energy, with themed parties, CrossFit sessions and performances by international DJs to accompany endless fun.

Meanwhile, Resonance Blue contrasts, as the perfect refuge for those who wish to disconnect and find peace and balance. According to the commercial director, “At Blue, serenity takes the lead role with activities such as yoga, pilates, tai chi and workshops with local artisans, all in an environment full of tranquility. And best of all, if you stay at Resonance Blue, you can also enjoy the activities on the Musique side.”

Moreover, to take the brand to a higher level of exclusivity, a personalized option was designed called Harmony Club, offering a series of special benefits such as a personalized butler service, access to exclusive areas on the beach, premium drinks in the nightclubs and bars, and a 30% discount on spa services.

In an interview with the press, Rafael Villanueva also explained that the chain began the month of November “testing and adjusting the product, as it is always necessary to do so, especially when one launches at the same time in four destinations with eight hotels. So far, we are happy and we are starting to sell to the Canadian market, which is our number one market. From there we will see exactly the feedback that they will be able to give us. The feedback we have received so far from other markets has been positive, so I am convinced that with the communication campaigns and the recommendations by our repeat customers, more and more demand will be generated.”