“Cuba is committed to upgrading current hotel infrastructure and also to opening new accommodations that bring modernity and comfort to the forefront in order to meet the growing demands of discerning travellers.
“Besides the recently opened Melia Trinidad Peninsula in Trinidad, and Villa Gale in Cayo Paredon, travel advisors should keep an eye out for new developments in Cayo Paredon, Varadero & Havana. These new hotels will have an atmosphere of luxury and sophistication, enhanced room designs, improved dining options and upgraded technology.”
4. With the winter season coming to an end soon, how do you plan on boosting arrival numbers during the shoulder season?
“Despite the nature of the sun market being seasonal, we have been able to grow the summer business. We’re planning to run different marketing initiatives with our tour operators and hotel partners, promote wedding groups, festivals and events during the shoulder months, and keep carrying out our destination advertising campaign using diverse channels to reach both the trade and consumers.
“We are looking forward to welcoming the Canadian travel advisor community to upcoming shows where we will have a booth and provide updates and promote Cuba. These shows include: The Outdoor & Adventure shows in Toronto, Calgary and Vancouver; Travel Marketplace in Toronto and Vancouver; Travel & Vacation show in Ottawa; Granite Travel Trade Expo in Calgary; and more.”
5. What’s on the agenda for travel agents in 2024?
“The Cuba specialist’s program is in the works, two fam groups have been planned for the fall, and Cuba’s Appreciation events are also taking place this year.