As the Caribbean tourism industry revels in the recent gains from the U.S. travel market, stakeholders are being warned that competition is on the horizon and much planning is necessary to sustain the momentum the region has been enjoying.

According to ForwardKeys, following strong U.S. arrivals performance over the past couple of years, “Caribbean destinations need to rethink their U.S. strategy now that they are facing tougher competition.”

“The U.S. as an outbound source market is currently the world’s travel recovery powerhouse, with a high number of travelers keen to explore and spend their hard-earned cash on new experiences,” note travel data experts at the company, while cautioning that “destinations that have depended on this audience in the past now face more global competition and cannot rely on a generic approach.”

The company, which has established itself as the industry reference for global travel trends and insights, reports that Caribbean hotspots such as Cancún, Punta Cana, Montego Bay, and San José del Cabo have managed to retain the success they achieved in 2021 and continue to increase their international arrivals compared with the 2019 benchmark year – even with tough competition from European destinations.

It is not just Mexico and the Caribbean which are thriving; U.S. travelers have a strong appetite for global travel, including taking long-haul flights to get to their destination.

According to the travel intelligence specialist, Europe is fast approaching full recovery, largely thanks to the U.S. lifting its ban on incoming European travelers in November 2021, which normalized bilateral traveler flows.

Additionally, favorable U.S. dollar–Euro conversion rates are driving demand for travel to Europe. ForwardKeys opines that exchange rates have become key to the decision-making process as travelers consider the cost of airfares, accommodations and activities as well as concerns around inflation and recession.

Turkey, Greece, Portugal and Spain have scored big among travelers this past summer, while ForwardKeys data shows an increasing interest among U.S. travelers in visiting locales such as Switzerland, Ireland, and Iceland. The outlook for the Asia-Pacific region, while not without its challenges, is also promising. (Source: Press Release)



  • Air-europa (pic Air Europa)

Air Europa will connect New York with Santo Domingo next July


Air-europa (pic Air Europa)

Air Europa will expand its network of destinations as part of its expansion plan started in 2022, reinforcing its summer programming with a new connection between New York and Santo Domingo.

The company, which has opted for long-haul Boeing 787 Dreamliners, as is the case in New York and Santo Domingo, affirms that it continues to increase its number of […]

ITB Berlin comes to a successful conclusion


ITB (pic Tourism New Zeland)

ITB Berlin 2023 has come to a successful end: With around 5,500 exhibitors from 161 countries, the World’s Leading Travel Trade Show maintains its position as the leading platform for the global travel industry.

The industry expects 2023 to be a record year despite economic challenges – Fully booked halls on the trade show’s return:

Personal contact crucial for tourism […]

  • IITC-2023 (pic Indigenous Tourism Assocation of Canada)

Point of View: Int´l Indigenous Tourism Conference in Manitoba

Events, Outstanding news|

Point of View-Int´l Indigenous Tourism Conference in Manitoba (pic Global News) Point of View-Int´l Indigenous Tourism Conference in Manitoba. Image: Global News

For the first time ever, Manitoba is the host of the International Indigenous Tourism Conference, where Indigenous tourism operators and associations have all gathered in Winnipeg for the event which got underway Wednesday.

“We are very excited to be here,” said Keith […]