Cuban rums: A blend of preservation and innovation
Cuban rums: A blend of preservation and innovation By Daily Pérez Guillén Cuban premium rums were the center of attention on the second day of the International Food, Beverages, Packaging and Food Technology Fair being held at Pabexpo in Havana. The Cuba Ron SA Corporation highlighted the legacy of the island’s rum masters and stressed the importance of preserving their knowledge as intangible cultural heritage. Meanwhile, Havana Club Internacional showed how much can still be done following criteria of sustainability and innovation based on the brands that make up its renowned portfolio. Melany Couso Esquivel, intellectual property specialist at Cuba Ron SA, spoke at the conference “Masters of Cuban rum: 160 years of history and knowledge” regarding the importance of safeguarding this heritage, which was recognized by UNESCO as Intangible Cultural Heritage of Humanity in November 2022, marking the first declaration made in Cuba linked to the agri-food sector. “Such [...]