Hawaii Tourism Authority launches certification program
Hawaii Tourism Authority launches certification program The Hawaii Tourism Authority (HTA) has launched a visitor industry certification program entitled Qurator, which evaluates participating state tourism businesses on six criteria: environment, cultural support, equity, safety, community and guest experience. The program was unveiled at a June 26 press conference in Honolulu, where HTA officials joined with members of the Council for Native Hawaiian Advancement's (CNHA) Kilohana tourism division to introduce Qurator's certification details. "Qurator isn't just a stamp of approval," Mufi Hannemann, the HTA board chair, said in a statement. "It speaks to a set of brand values for the Hawaiian Islands that we care deeply about our land, our people, our culture and our guests. It's a recognition of the interdependent relationship between businesses, visitors and our broader local community." Qurator certification first requires a "self-evaluation" conducted by participating tourism businesses, making use of a survey featuring up to 220 questions designed for [...]