Uganda expands tourism campaign across major Italian cities
Uganda expands tourism campaign across major Italian cities Uganda has launched a new international tourism campaign in Italy, focusing on key cities including Rome, Milan, Venice and Florence. The initiative aims to increase inbound travel by promoting Uganda’s wildlife tourism, natural landscapes and cultural attractions to European travellers. The campaign reflects a broader strategy to expand Uganda’s presence in the competitive global tourism market, with Italy identified as a priority source market due to its established outbound travel sector. Focus on European tourism market The Uganda tourism campaign is designed to strengthen visibility in Europe, where long-haul travel demand has been recovering steadily. Italy remains one of the continent’s key outbound tourism markets, with travellers showing interest in nature-based tourism, сафари experiences and sustainable travel. Uganda’s tourism authorities are targeting travel trade professionals, tour operators and media platforms across the Italian market. The campaign includes promotional events, destination marketing activities and [...]











