FITCuba 2026 embraces the virtual format: An unprecedented fair in Cuba
FITCuba 2026 embraces the virtual format: An unprecedented fair in Cuba By: Rachell Cowan Canino/ Photos: Abel Rojas Barallobre From May 7 to 9, Cuban tourism and its most important event will move to a digital platform with interactive booths, continuous programming, and one in-person day in Varadero. In the context of the fuel blockade and flight cancellations, Cuba is reinventing its tourism fair. This was announced on Thursday by Yadira Ramírez, director of Communications for the Ministry of Tourism (Mintur), and Lessner Gómez, director of Marketing, during the press conference presenting FITCuba 2026. The major innovation: for the first time in the history of tourism on the island, the fair will be held in a mostly virtual format. On May 7 and 8, all professional activity—conferences, presentations, and business meetings—will take place on the platform www.fitcuba.net. On Sunday the 9th, however, there will be an in-person event open to the [...]












