Cubanacan presents the third edition of “Motivos Cubanacan” at FITUR 2026
Cubanacan presents the third edition of "Motivos Cubanacan” at FITUR 2026 Collaboration by Rachell Cowan Canino Speaking at the International Tourism Fair (FITUR) 2026, which brings together more than 10,000 companies from 161 countries, Yaima Suárez, vice president of the Cubanacan hotel chain, announced the third edition of the "Motivos Cubanacan” event. This exclusive familiarization trip will explore eastern Cuba, including Santa Lucía Beach, and culminate in Varadero, offering international tour operators a complete immersion in the island's diverse tourism offers. With a 38-year history that will soon reach four decades, Cubanacan consolidates its leadership with an offering of over 17,000 rooms in strategic destinations throughout the archipelago. The company, which has grown alongside the development of the Cuban tourism sector, is taking advantage of its participation in the world's largest tourism event—where Mexico is the Partner Country—to strengthen its position and forge new alliances. Although approximately 70% of its hotel [...]












