Cuba presents its proposal to attract travelers from Italy Interview with Yanet Mora, Cuban Tourism Counsellor in Rome Claudia Dupeiron Shortly before the start of the prestigious Milan Tourism Exchange 2026 (BIT Milano), the leading trade fair for the sector in northern Italy, TTC spoke with Yanet Mora, Cuba's Tourism Counsellor to the European country, who discussed details about the Caribbean nation's participation, its strategies to attract Italian visitors, and the ties that strengthen its presence in this market. "Cuba's participation in BIT Milano always represents a strategic opportunity to showcase the diversity and richness of our destination. This time, we have a modern and attractive stand that reflects authentic Cuban hospitality," Mora stated. “The delegation includes hotel chains, travel agencies, and executives from the business sector. Our main objective is to present a comprehensive image of the country, beyond the sun and beach tourism product, highlighting our heritage, historical and [...]

Cuba implements strategic plan for tourism to address energy crisis Cuban authorities are seeking greater energy efficiency, consolidating major tourist destinations, and protecting essential tourism services as a source of income. Photo: Archive Cuban authorities recently announced that the country has designed a tourism plan to reduce energy consumption, consolidate tourist facilities, and take advantage of the current high season, amidst the complex energy situation facing the Caribbean island. Speaking on the Mesa Redonda television program on February 6, Deputy Prime Minister Oscar Pérez-Oliva Fraga emphasized the importance of ensuring the sustainability of sectors that generate foreign currency, "because if we don't have income, we cannot overcome the situation." The measures aim to improve energy efficiency, consolidate major tourist destinations, and protect essential tourism services as a source of income. “In tourism, a plan has been designed to reduce energy consumption, adapting the facilities and taking advantage of the [...]

Cuba Tourist Board addresses Canadian travelers’ concerns and reiterates tourism stability Tourism remains a national priority, with all resort operations functioning normally and securely for the 2025/2026 winter season, the Cuba Tourist Board in Toronto assured, responding to concerns about recent measures adopted on the island to maximize energy efficiency. In keeping with its commitment to offering the pristine beaches, warm climate, and first-class hospitality that Canadians have relied on for decades, the Ministry of Tourism “took proactive measures throughout the fall to ensure a seamless winter peak season. Supplies of fuel, food, and essential goods were secured well in advance through strategic reserves and the approval of new importing companies,” it stated. The innovative marketing alliances forged with wholesalers and the ways in which the private sector has strengthened the supply chain were also highlighted. To guarantee an uninterrupted guest experience, Cuba’s hotel infrastructure maintains complete energy autonomy. All major [...]

UN Tourism: the International Year of Sustainable and Resilient Tourism 2027 UN Tourism is leading the shift from dialogue to delivery as it begins preparations for the International Year of Sustainable and Resilient Tourism in 2027. The United Nations General Assembly mandated UN Tourism with the implementation of the International Year. Now, with its launch of its new Road Map, the Organization has taken another step towards delivering on its responsibility. The Road Map is the product of a collaborative process, and was warmly welcomed by UN Tourism's Committee on Tourism and Sustainability (CTS). UN Tourism Secretary-General Shaikha Al Nuwais says: "Sustainability and resilience are not end goals, they are a continuous process. The International Year of Sustainable and Resilient Tourism 2027 will allow UN Tourism, as the leading international tourism organization, to support our Member States in positioning tourism as a truly transformative sector within the post-2030 agenda." The International [...]