Guacamaro’s Tour: Sustainable tourism with a community focus in Matanzas
Guacamaro’s Tour: Sustainable tourism with a community focus in Matanzas By: Rachell Cowan Canino /Photos: Courtesy of the project There are places you visit and places you inhabit, even if only for a few hours. Guacamaro’s Tour belongs to the latter category. Just a stone’s throw from Varadero, Cuba’s main beach resort, this Local Development Project (LDP) is rewriting the tourism narrative in the province of Matanzas, demonstrating that beyond the bridges and all-inclusive hotels, there is a profound, authentic, and transformative Cuba. We are greeted by Judith Rodríguez Reyes, the project director, in a setting that could well be the prelude to the experience: the intense green of the Matanzas mountains serves as a backdrop while the first birdsong announces that here, nature sets the pace. Judith is not your typical hotel executive; she comes from the world of rescue and the Red Cross, and the perspective of someone who [...]











