The Saint Lucia Tourism Authority (SLTA) is bolstering its partnership with the travel trade through the annual Saint Lucia Agent Months (SLAM) program.

Running June through November, SLAM provides travel professionals with exclusive booking incentives, limited time offers and discounted rates across the island’s premier hotels and restaurants.

The initiative is designed to transform product knowledge into authentic advocacy by allowing advisors to experience Saint Lucia just as their clients would. Participants can enjoy curated land and sea excursions, vibrant culinary tours and a dedicated day of structured site inspections.

This year’s program highlights new developments, including the holistic wellness property The LifeCo, and the ultra-exclusive La Belle Helene by Windjammer Landing.

Travel advisors interested in participating or planning a visit are encouraged to contact the SLTA sales department directly at [email protected].