Pucara S.A. evolves into a comprehensive multi-category supplier

The Havana International Fair is a key platform that Pucara S.A. is leveraging to meet with international clients and suppliers, strengthen relations, and train local partners. This was stated at a press conference by Fernando Rovira, the company’s vice president of investments.

With a history dating back to the mid-1990s, when its headquarters were established in Panama and the branch in Cuba opened simultaneously, Pucara is celebrating nearly 30 years of uninterrupted presence in the Cuban market.

“From the beginning, our goal has been to offer Cuban consumers the best product at the best price, always seeking solutions to market needs,” the vice president stated.

“Our philosophy is clear: Pucara must adapt to the specific characteristics and needs of each client, not the other way around,” he concluded.

A global network and an expanding portfolio

To fulfill this mission, Pucara has a network of approximately 600 suppliers worldwide. “Our purchasing teams visit international trade shows in Asia, Europe and the Americas, constantly seeking the best products from China, India, Malaysia, Turkey, Europe and the Americas,” explained the vice president.

While the company began in the food and beverage sector, with a portfolio exceeding 5,000 items, it has evolved toward a multi-category model. Among its flagship products are beers and wines, sourced through partnerships with leading wineries in Spain, France and Italy, as well as producers in Chile and Argentina.

Its catalog also features dairy products, including those from the world’s largest manufacturer, Lactalis, and the Spanish company Pascual, brands established in the Cuban market for over 25 years. Other categories include cookies, confectionery (Ferrero Rocher), meats, canned goods and consumer staples such as chicken, sausages and sugar.

The differentiating factor: A comprehensive supplier

Rovira emphasized that Pucara’s main differentiator is its “comprehensive supplier” model, which goes beyond simply selling products. Therefore, its services include business and design consulting, technical and culinary consulting, logistics and supply chain support, IT consulting, multi-category expansion, and a focus on customer success.

The company announced its entry into new product categories, such as hardware, textiles and footwear, home decor, and mobile phone accessories, among others.

“We aim for Pucara to be the single supplier that fills a client’s supermarket, hardware store, or textile shop, simplifying their operations with a single invoice, a single truck, and a single trusted partner,” Rovira highlighted.

Finally, the vice president stressed that Pucara’s success depends on the success of its clients. “We don’t just sell them the product; we have an obligation to help them sell it.”