Asia-Havana event: United by Cuban cigars and rums

The third edition of the Asia-Havana event will once again attract the attention of Cuban cigar and rum lovers from October 6 through 10, according to the Caracol Commercial Enterprise, the event’s organizer.

Held at the Casa del Habano of the Hotel Habana Libre in the Cuban capital, this event is expected to foster interaction between participants and this product/service, creating an opportunity to meet potential customers face-to-face, generate engagement, and listen to their needs and opinions directly.It is also an opportunity to build greater trust with Asian customers.

The program includes presentations of cigar and rum pairings, expert lectures, a smoking competition, artistic performances, and the sale of exclusive products.

Participants will also have the opportunity to visit the “La Castellana” suite at the hotel where Fidel Castro’s General Staff resided after the triumph of the Cuban Revolution in 1959; as well as the El Laguito cigar factory and the El Divino estate.The music of Isaac Delgado and his orchestra will bring the event to a close.

The Casa del Habano at the Hotel Habana Libre is the newest and largest establishment of Caracol S.A. It opened in February 2011 and offers visitors a cigar lounge, bar, VIP lounge, walk-in humidor, and locked humidor.In an environment distinguished by its exclusive comfort, it offers purely Cuban products, promotional and smoking items, rum and liquor tastings, and a hand-rolled cigar service.

It has gained a strong position in the cigar market, and among its most representative clients is the Asian market, now recognized as one of the most prestigious worldwide for the consumption of luxury products, such as wines, rums, premium cigars, and Habanos.

A varied program featuring Asia and Habanos will be offered at its headquarters: sales of unique pieces; conferences; a fashion show; an exhibition and sale of fine art works; presentations; a smoking and cocktail competition; tours of cigar factories, and much more.

Source: Sol de Cuba