New Narratives rethinking tourism communications

With tourism high on the political agenda like never before, UNWTO is leading the shift in tourism communications, with a greater focus on the sector’s unique power as a driver of development and opportunity. Secretary-General Zurab Pololikashvili said: “We have made huge progress over the past few years in making tourism’s relevance more visible and more appreciated, by governments and by tourists themselves. But we need to make it even clearer. For this reason, UNWTO is working to build a new narrative around tourism as a force for development and transformation.”

Read more: https://www.unwto.org/news/new-narratives-in-tourism-unwto-leads-rethink-of-tourism-communications?utm_source=untn61&utm_medium=crm