In the currently incessant search of the Caribbean tourism industry to reach lost levels again and surpass them, agrotourism appears as a very appetizing option. That is a different type of tourist activity and, according to experts, still little exploited.

It is, however, closely linked to the holidays. Agrotourism relates nature, agriculture, ways of life and rural cultures, angling and visiting little-visited places.

Certainly, an excellent offer of this modality is to offer a temptingly calm vacation world and -if it is well directed- a good assortment of pleasant, very healthy foods…

It is not an activity that can be considered massive and therefore noisy. That adds up to 100 points of excellence.

Peace, calm and tranquility generally reign in rural and agricultural areas. Its settings are small towns where you don’t live fast and natural environments.

A more commercial focus of this profile is that it is capable of providing highly individualized tourist services with great intimacy with nature.

This is often offered by the link that this tourist group forms with rural areas, unfortunately abandoned in certain parts of the world.

Currently the so-called global “agro-rural tourism market” is made up of regions, countries, companies and other segments. It is true that it is influenced by large companies increasingly dedicated to their main objectives.

The statistics do not threaten business in that sector in the least. Actually, they encourage it.

Forecasts show that the global agro-rural tourism market will continue to rise until 2031 at the earliest.

In America in general, with large spaces of nature, the modality has a good present and a better future, according to specialists.

For example, a few years ago in the Caribbean the concept that agriculture and tourism are potential great allies was reinforced.

A new market would place good quality products at the feet of the tourist industry at lower prices due to the proximity of the producers.

One bold idea is that marketing food near hotels and luxury cruise ports could provide additional rewards to rural destinations with long coastlines.

An old idea of the United Nations Environment Program (UNEP) is that tourism is a fundamental pillar for the economies of the Caribbean.

This is because this part of the world depends on income from tourism activities more than any other part of the world.

And also that they have natural landscapes and large rural areas that are perhaps underutilized.

“Agrotourism offers tourists the opportunity to have direct contact with nature and learn about the daily activities of a rural community.

In other words, it allows you to fully experience the countryside, its people, its customs, its crops, its colors and flavors,” according to a Caribbean publication.

“Agritourism allows the producer to share with visitors his way of life, his work, his knowledge, his history and his culture, aspects that the modern traveler knows how to appreciate more and more,” he added.

Are more “cold” numbers needed to encourage Agrotourism?

They are not that cold.

Not even lukewarm. They are already “hot” usually.