Italy Announces New Tourism Ambassador

The Italy Ministry of Tourism and ENIT have announced a new promotional campaign which will have an exceptional ambassador.

A testimonial worthy of representing Italy in the world. Someone very modern, but with a great history behind them. It is the Venus of Sandro Botticelli, one of the best-known women in the world, the protagonist of the new international tourism promotion campaign of the Ministry of Tourism and ENIT  (Agenzia nazionale del turismo – the Italian Government Tourist Board), created with the contribution of the Department of Information and Publishing of the Prime Minister’s Office.

Recognizable by the look and the unmistakable sign of her hair, this new Venus, as a virtual influencer, will travel throughout the boot presenting the “wonder” of the Italian spirit to the world, describing its landscapes, the iconic destinations of the cities of art and the small villages, the typical food and wine, and the many variations of the rich and colorful tourist offers that make Italy’s heritage so unique.

Read more: https://eturbonews.com/italy-announces-new-tourism-ambassador/