Viva Magenta (pic Caribbean News Now)

The Pantone Color Institute announced that the Color of the Year for 2023 will be Viva Magenta, also known as Pantone 18-1750.

Pantone says the bright crimson color is “an unusual shade for an unusual time” and good for tourism.

“Viva Magenta 18-1750 is full of life and energy. It is a natural colour from the family of reds and shows a new sign of strength. Pantone said on their website, “Viva Magenta is bold and fearless. It is a pulsing color whose exuberance encourages a happy and hopeful celebration, writing a new story.”

Leatrice Eiseman, the head of the Pantone Color Institute, said that Viva Magenta was inspired by the red of cochineal, a small insect that makes a natural red dye.

She said, “In this age of technology, we look to nature and what is real for inspiration.” “Pantone 18-1750 Viva Magenta brings us back to original matter because it comes from the beginning.”

Caribbean News Now