Comfort for families and luxury travelers guaranteed in Cayo Santa María
The Gaviota Tourism Group announces the official launch of its two new tourism products, Playa Kids and Playa Luxury, on February 12 at the Playa Cayo Santa María hotel, located in the exclusive destination of the same name in the north of the central region of the Cuban archipelago.
Playa Kids is an innovative proposal designed to provide children with a unique experience during their stay. This exclusive offer will include a butler service, personalized themed rooms, recreational activities and the attention of a trained team available 24 hours a day, which will guarantee safety and fun at all times, according to a press release issued by the company.
Playa Luxury takes the concept of luxury to a higher level, offering guests a permanent butler service, private pool, exclusive areas on the beach, personalized transportation and a set of services designed to provide maximum comfort and exclusivity.
This launch represents a major step in Gaviota’s commitment to innovation and excellence in tourism.
“Playa Kids and Playa Luxury have been conceived to satisfy the needs of our most demanding clients and offer unforgettable experiences. The inauguration of these new products reaffirms Gaviota Group’s commitment to diversifying and strengthening Cuba’s tourism offer, consolidating the country as a first-class destination for families and luxury travelers,” the press release added.
The presentation of both brands took place during the 6th edition of the Destinos Gaviota Tourism Trade Fair held last October in the tourist resort of Holguín, in eastern Cuba. Following the inauguration of the Playa Luxury Pesquero, Cayo Guillermo and Santa María hotels, the new brand will be launched in Varadero, according to the information disclosed at the time.

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