Cítricos Caribe: The taste of Cuban fruits at FIHAV 2025

A collaboration by Rachell Cowan Canino

The Cítricos Caribe company is participating in the 41st edition of the Havana International Fair (FIHAV) to promote its customs services and export products. Dayana Garcés Colominas, head of the company’s communications, confirmed that among this year’s main attractions are guava and hibiscus flowers, two products currently being promoted for export.

On the second day of FIHAV, the company held a tasting of its main export products, with a special focus on pineapple and guava. These tastings allowed potential clients to appreciate the flavors, textures and aromas of the products grown in the Pinar del Río region.

The company highlighted the quality of the guava it exports under the Conchita brand, a product that meets international standards thanks to the work of producer Alexander Rodríguez Lima. This farmer from Pinar del Río has become a key supplier for Cítricos Caribe’s export operations.

The company’s customs brokerage subsidiary offers comprehensive services, including import and export processes. The business strategy focuses on positioning new Cuban products in international markets, diversifying the country’s export offers.

Cítricos Caribe maintains a business model that combines the export of traditional products with the development of new items with international potential. Its participation in FIHAV 2025 represents an opportunity to establish new business alliances and showcase the quality of Cuban agricultural produce.