Caribbean Travel Trends 2025

At a more granular level, individual destinations show strong performance. The Dominican Republic currently leads the region in terms of overall search volume, commanding a 31.9% share of all flight searches for summer travel to the Caribbean this year. Year-over-year growth in search intent of +7% indicates the country’s increasing appeal, likely bolstered by its diverse tourism offerings and extensive accommodation options.

Major cultural and sporting events are also boosting travel intent across the Caribbean. The World Cup Cricket in Barbados is drawing international attention, while Puerto Rico is seeing a surge in interest ahead of the highly anticipated Bad Bunny artist residency taking place from July to September. While attracting a 16.6% share of overall searches, Puerto Rico is experiencing a remarkable +44% surge in traveller interest year-over-year. This predicts exceptionally strong demand in the upcoming season.

Caribbean Travel Trends 2025

According to industry leaders, these trends underscore a broader opportunity for regional growth and long-term strategic planning.

The insights within the report are designed to help destinations and travel professionals make informed decisions, optimise marketing strategies, and capitalise on emerging opportunities. A PDF copy is available to download below, offering key insights including:

Travel intent: A detailed breakdown of the leading destinations driving interest in Caribbean travel.

Seasonality: Identifying opportunities to leverage summer demand from key source markets to address the low season.

Traveller profiles: Analysis of how destinations in the region segment visitors via targeted offerings, and contrasts in traveller spending.

Connectivity: Exploring how aligning airline supply with evolving demand could unlock further growth potential.

Lead times: Utilising market-specific search horizons to inform and optimise promotional strategy.

Event impact: Assessing how cultural events boost travel intent to the Caribbean.

Source: Travel Media