Cuba at ITB Berlin 2026: Strategies and resilience in a challenging scenario
Cuba at ITB Berlin 2026: Strategies and resilience in a challenging scenario A collaboration of Claudia Dupeirón Amid a complex international context and with an economy battered by the tightening of the US blockade, Cuba is set to reaffirm its commitment to tourism at the ITB Berlin trade fair, running March 3 through 5. The event, which celebrates its 60th anniversary this year, promotes B2B exchange and will be an opportune setting to strengthen Cuba's presence in the German market, one of the most important tourism markets for the Caribbean nation. Orlando Ramos, Cuban Tourism counselor to Germany, explained that the fair will be a key opportunity to demonstrate the destination's resilience and present new offers for the 2026/27 summer and winter seasons. "The professional nature and the intense schedule of meetings will allow us to engage in dialogue with tour operators, agencies, specialized media and local authorities to explain the [...]












