Destination Cuba at the Lisbon Travel Market
Destination Cuba at the Lisbon Travel Market By Daily Pérez Guillén Cuba will be the guest international destination at the Lisbon Travel Market (BTL 2025) to be held from March 12 to 16 in the Portuguese capital. Exhibitors from all over the world will present their novelties at the trade fair and visitors can participate in thematic workshops, presentations, gastronomic tastings and other initiatives associated with the leisure industry. The Portuguese market presented positive trends to the destination of Cuba in 2023 by ranking among the main sources of tourists to the archipelago. "Its great potential became evident again in 2024 when it climbed to 11th place with the arrival of 33,724 visitors up to the close of December. It is the only European market to grow and surpass the record reached in 2019," explained Niurka Pérez Denis, Cuban tourism counselor to Spain and Portugal. Among the actions that have contributed [...]