By Frank Martin
The Caribbean tourism industry will have an excellent opportunity at the World Travel Market in London next November to showcase the restoration successes it has achieved in the wake of the Covid-19 pandemic.
The renowned London annual event will be back from the 7th to the 9th of next month and one of its objectives will be to analyze the commercial successes of this important world economic sector that was hit hard by coronavirus during 2020 and 2021.
A good example of the advances in this complex objective will be taken to this world event by the Jamaica Tourist Board.
The Jamaican board achieved that in 2021 tourism on that island was declared “World’s Leading Wedding Destination” for the second consecutive year by the World Travel Awards presented by the London event.
It also won “Caribbean Leading Destination” for the 16th consecutive year and “Best Nature Destination in the Caribbean” among others.
Jamaica had its tourist reopening early, in June 2020 and has since received some 5 million 173 thousand visitors, which includes transit arrivals and cruise passengers.
The example does not obscure, but makes other Caribbean successes aimed at defeating Covid-19 in 2022 more brilliant.
Experts say that the more than 7,000 islands in the region are still together the most enchanting natural destinations in the world.
All those destinations, however small they may be, are well represented by their diverse cultures, beaches and landscapes.
Before the pandemic they attracted more than 30 million annual visitors.
During the current year they have stood out despite headwinds such as the resurgence of forms of the coronavirus and the aftermath of the war in Ukraine, the Dominican Republic, Cuba, the Bahamas, Puerto Rico and Aruba, among others.
Dominicans again this year offered excellent places in
La Romana and Bayahibe, just a hundred kilometers from Santo Domingo, and in Punta Cana, a tourist destination of excellence in Latin America.
Cuba has managed to maintain a tourist restoration against all odds. Expect more than two million tourists in all of 2022, an excellent base for a roaring 2023.
International experts in this industry mention Playa Ancón a lot a magical place that attracts everyone with its white sands and diverse blue and green tones of the sea.
Playa Ancón is undoubtedly one of the colonial architectural jewels that Cuba houses. It was declared a World Heritage Site by UNESCO.
What can be expected for 2023?
One of the most recent results of the UNWTO World Tourism Barometer highlighted that the sector experienced a strong rebound in the first five months of 2022, with almost 250 million international arrivals registered.
The figure indicates that the global leisure industry has recovered in that period almost half (46%) of the level prior to the 2019 pandemic.
Forecasts show that this means that 2023 will be a prosperous year for this crucial branch.
Regarding Jamaica, Tourism Minister Edmund Bartlett predicted that the island has great expectations for tourism in the coming year.
“Based on the track record, we have every reason to believe that 2023 will be an incredible year for tourism. We have recovered faster than anyone could have imagined,” he recently told reporters.
Regarding Cuba, the authorities of that country said that the next annual period will be that of a complete recovery of the leisure industry.
Even a local prediction stated that the Cuban tourism industry could serve 5 million clients in 2023.
For its part, the Dominican Republic hopes to approach or exceed 10 million arrivals next year.
2023 Caribbean travel and tourism outlook is favorable
Despite global pressures such as high inflation, the war in Ukraine, the ensuing energy crisis, and an impending economic recession, the outlook for Caribbean travel and tourism is favorable, according to the Barbados-based Caribbean Tourism Organization (CTO).
Delivering the region’s 2022 “Tourism Performance and Outlook Report” in Bridgetown today, Neil Walters, Acting Secretary General of the CTO, confirmed that […]
The largest tourism fair in the DR will be held from April 26 to 28
DATE is the country and the Caribbean’s most important tourism promotion fair for Dominican products. According to Andrés Marranzini, executive vice president of Asonahores, DATE is the stage where the industry’s main source markets meet the hotel sector and the local complementary offer. He stated that the event focuses on promoting Dominican tourism products in order to increase the flow of tourists […]
Point of View: Jamaica Blue Mountain Coffee Festival celebrates the world’s best tasting coffee this spring
Coffee lovers worldwide unite and honor one of the world’s most sought-after coffee beans at the 6th annual Jamaica Blue Mountain Coffee Festival. This year the festival marketplace takes place on Saturday 25th March in its usual home, the historic Newcastle Parade Grounds in St. Andrew, Jamaica.
Regarded as one of the best coffees in the world, Blue Mountain Coffee is grown […]
Urgently reduce global warming
World leaders need to listen to and act on solid scientific guidance to urgently reduce global warming, the UN Secretary-General António Guterres said in a video message at the opening of the new session of the Intergovernmental Panel on Climate Change (IPCC) on Monday.
Underlining the “urgent need to end global heating with cold, hard facts”, he said the panel’s forthcoming report ahead […]