Partnerships for wellness tourism in Cuba

By Daily Pérez Guillén

Cuba’s Medical Services Enterprise (Comercializadora de Servicios Médicos S.A.) is planning new partnerships with the Cubasol Business Group and other agencies linked to the Cuban Ministry of Tourism to diversify its portfolio in accordance with the demands of travelers with a preference for this Caribbean destination, as explained by the Director of International Sales, Dr. Ileana Reyes.

The tripartite project between Blue Diamond hotels in Cayo Guillermo, the dolphinarium of the Palmares Extra-Hotel Company in Jardines del Rey and the Medical Services Enterprise will offer new experiences, especially to families “whose members include children or other people with social disorders. During the holiday period, they will be able to enjoy Cuban culture and also have three hours of daily training with dolphins and our therapists, representing an excellent opportunity to unite the family and to carry out wellness activities.”

The announcement confirms statements to TTC made by Dr. Yamila de Armas Águila, president of Comercializadora de Servicios Médicos Cubanos S.A., who noted that the institution’s priorities include the offer of new services and products related to quality of life, as well as the creation of strategies and alliances with all tourism organizations.

“Most recently, our priority has also been the production of a group of new quality of life programs within the hotel facility itself, a sort of second level of care with more than twenty-six programs. We have been working with different hotel chains; we have just entered into an alliance with Blue Diamond in which the wellness modality has been introduced, which is becoming increasingly important in the world,” she added.

According to the doctor, the programs are very varied and are linked to the vital activities of human beings, from nutrition to sleep disorders, stress management, addictions and other aspects of modern life.

The sales executive also said that they are developing other projects in alliance with agro-ecological farms, healthy food restaurants and safari options, including the Cubasol Group’s marinas.

Cuba has a group of specialized clinics for medical tourism. Among the best known are the Cira García, Camilo Cienfuegos and Siboney international clinics;  La Pradera International Health Center and the International Center for Neurological Restoration.

The enterprise also offers a series of medical care services within the country’s third level institutions (the most important institutes and hospitals). “This area has a group of programs related to nationally developed biotechnology products,” de Armas Aguila specified, while highlighting the strength of the professionals of the national health system.

International clinics are spread across all the country’s tourist resorts and a group of clinics function inside hotels as a complement to medical tourism and wellness tourism, as part of the Cuban Medical Services network.

In April 2025, this specialized health organization will present all its products and services to its partners and allies at the II International Medical Tourism and Wellness Fair.