New York prepares to celebrate Caribbean Tourism Week

The Caribbean Tourism Organization (CTO) has announced the return of the long-awaited Caribbean Week in New York, June 16-21, 2024.

“CTO’s flagship event returns to New York City with an exciting agenda offering an immersive examination of the vibrant culture, innovative technology and influential figures shaping the future of Caribbean tourism,” reported Dona Regis-Prosper , General Secretary and Executive Director. of the 25-member intergovernmental organization.

2024 marks an important milestone for the CTO as it celebrates its 35th anniversary under the theme “Connecting the world, celebrating diversity.”

Celebrated during Caribbean-American Heritage Month, the week begins with a church service, setting a reflective and spiritual tone for the days ahead, during which delegates will immerse themselves in the changing landscape of digital marketing technologies. The agenda includes the popular Caribbean Media Marketplace, the return of the Caribbean Media Awards and a celebration of cricket, recognizing the region’s role as host of the ICC Men’s T20 Cricket World Cup.

Caribbean Week will cover CTO business proceedings, including meetings of the Board of Directors and the Council of Ministers and Tourism Commissioners, and will highlight the work of the CTO Foundation and the recently launched Jean Holder Scholarship. A special session on artificial intelligence will highlight the organization’s commitment to innovation.

Women’s empowerment will be at the forefront with a leadership breakfast and awards ceremony, along with a Juneteenth commemoration to honor the contributions, resilience and synergies between the African American community and the Caribbean diaspora. In addition to featured discussions on the airline and cruise industries, attendees will benefit from educational sessions on sales strategies and media engagement.

CTO President Kenneth Bryan is excited about the upcoming event: “Caribbean Week in New York is not just an event; is a historic commitment to celebrate the vibrant, diverse and resilient spirit of the Caribbean. As we celebrate our 35th anniversary, we are especially pleased to highlight the groundbreaking advances we are making in digital marketing, artificial intelligence, and women’s empowerment. I am also pleased to see the return of the Caribbean Media Awards. “This week is an incredible opportunity to showcase the Caribbean, not only as a world-class tourist destination, but as a region of future thinkers and cultural ambassadors.”