FITUR 2024 positions itself as the leading trade fair for the tourism sector
Photo: FITUR official site
Organized by IFEMA MADRID, the 44th edition of FITUR is set to take place from 24 to 28 January 2024 at Madrid’s trade fair centre. According to FITUR’s director, María Valcarce, the outlook for the next edition is looking bright and everything points to the trade fair expanding to occupy more than 140,000 m2 of space across 9 halls, bringing together more than 9,000 companies and over 150,000 professional visitors from the world tourism industry from 145 countries. It is also estimated that around 100,000 people will visit FITUR over the weekend. Figures that already placed FITUR at the forefront of the major international tourism fairs at the last edition.
According to the Chairman of IFEMA’s Executive Committee, Jose Vicente de los Mozos “we are immensely proud of FITUR’s world leadership. It is the only tourism fair that ran uninterrupted during the pandemic, surpassing every other major event on the international circuit, in terms of participation”.