Diverse Tourism Challenges Await New Caribbean Tourism Organization CEO
Despite booming visitor arrivals in several destinations, Caribbean nations face profound challenges to continued tourism growth, said Dona Regis-Prosper, the new secretary general and CEO of the Caribbean Tourism Organization (CTO).
Acknowledging the barriers, Regis-Prosper said programs to increase advocacy among international tourism groups, support expanded regional airlift, ensure destination sustainability and improve extreme weather resilience as priorities for a revamped CTO.
Speaking at a Cayman Islands media briefing Thursday, Regis-Prosper said she is “well-attuned to the critical areas our members have [identified].”
Following discussions with industry stakeholders, which she called her “first order of business,” the new CTO head will outline “workable solutions that will be beneficial nationally and regionally.”
Regis-Prosper did not provide a timeline for any new initiatives, but said CTO is “committed to collaborating closely with all our members to grow [tourism], recognizing the challenges [CTO] continues to grapple with in the post-pandemic era.”