Cuba Única’s heritage sites at World Tourism Event in Genoa

By Daily Pérez Guillén

The Cuba Única campaign arrives at the World Tourism Event for World Heritage Sites organized in Italy, which this time has the city of Genoa as its venue.

Through catalogs, photographs, videos and direct exchanges with the Cuban Tourism Counselor in Rome, Yanet Mora, those interested, including press media, tour operators and the general public gathered at the Palazzo della Meridiana, can get information on the rich heritage of the Caribbean archipelago and how it connects with tourism offers.

“Within the Caribbean, we are the country with the largest number of heritage sites and here we have the opportunity to promote this type of tourism and reach travel agencies interested in this modality,” Mora explains.

The Villa de Trinidad, Old Havana and its System of Fortifications, the Historic Urban Center of the cities of Cienfuegos and Camagüey, the San Pedro de la Roca Castle in Santiago de Cuba, among others, are some of the sites recognized by UNESCO for their heritage value.

Friday, the second day of the event, will see an exhibition of rumba organized by the Cuban Ministry of Tourism and the Cuban Embassy in Italy. Cuban rumba is part of the Representative List of the Intangible Cultural Heritage of Humanity and the exhibition will feature the Timbalaye group, as international promoter of Cuban Culture, alongside dancers Irma Castillo and Ulisses Mora, according to the official website of the event and confirmed by the Cuban representative.

In Italy, historically located among the main emitters of tourists to Cuba, there is intense promotion of the Cuba destination which includes presence in international fairs, exchanges with tour operators and travel agencies and use of images from the Cuba Única campaign on public transport in the cities of Rome and Milan.

In recent months, flights to the Caribbean archipelago from this European country have increased, thanks to the operations of Air China connecting in Madrid with Ita Airways.

Up to the end of July, the Italian market ranked tenth place on the table of “Arrivals of travelers. International visitors” published by Cuba’s National Statistics and Information Office, representing the arrival of 25,344 people.