Barbados Tourism Marketing Inc. Appoints New CEO and COO

On Wednesday, January 24, Minister of Tourism and International Transport, the Hon. Ian Gooding-Edghill, announced that longstanding tourism professional, Ms. Andrea Franklin, will assume the role of Chief Executive Officer of the Barbados Tourism Marketing Inc. (BTMI), come April 1.

The news comes following an intense recruitment exercise to find “the right fit” for the organization.

Speaking on the announcement, the Minister stated that “Ms. Franklin is a homegrown, well-educated, and experienced tourism and hospitality practitioner who has come through the ranks to reach the top tourism post in Barbados. I instructed the BTMI Board to search carefully for someone fit to represent this office and I am satisfied that they have fulfilled their mandate.”

Franklin started her career in tourism as an account executive for Air Jamaica in the 1990s. She later worked at the former Barbados Tourism Authority – now the BTMI – holding the posts of Manager, Product Integration, and later Senior Business Development Manager in the New York office as part of the Sales Team. During that time, she built critical networks with key business partners including airlines, travel agents and tour operators.

Her experience with the Barbados Tourism Authority prepared her for her most senior role to date, Chief Executive Officer of Caves of Barbados – now Country Manager at Chukka Caribbean Adventures – where she has worked for the past five years. While there, she has successfully overseen the operations, marketing and finance of the regional company.

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